DOMAIN\user) naming convention.The ROPC flow is a single request; it sends the client identification and user's credentials to the identity provider, and receives tokens in return.
Use the login as email address (UPN) and password for authentication to succeed.
Note:
The ROPC flow exposes the user credentials to the client application, VCF PowerCLI, and to vCenter Server. To minimize the security risk, allow access only to service users with limited permissions. For more information, see: Unattended Logins to a Federated vCenter System