VMware Not for Resale license keys

Products

• Support Portal
• Global Customer Assistance

Issue/Introduction

This article defines the Broadcom partner Not for Resale (NFR) license program for VMware by Broadcom products. This includes partner responsibility, partner eligibility criteria, acceptable use cases and the request process.

Important notes:

• Not for Resale (NFR) licenses are available to be issued to eligible partners.  Customers will not receive NFR licenses. 
  
  For more information on partner levels, refer to the Broadcom Partner Portal.
  
  
• NFR license quantity and duration will be determined based upon the use case, partner level, partner standing and alignment to VMware by Broadcom strategy.
• Partner NFR licenses are issued at the current versions of VMware products.
• NFR licenses shall only be used for Partner test, demo, and development purposes, as specifically authorized by your partner agreement. See below for acceptable use cases.  Partners are not permitted to share these licenses with other partners or customers under any circumstances.
• Use of NFR licenses in any production and end user environment is strictly prohibited. No production or customer data can be accessed or leveraged with products covered by NFR licenses.  NFR licensed environments cannot be used to replicate a customer scenario with customer data nor be used as a test environment to prepare for an upgrade, conversion or process change.
• NFR licenses do not receive customer support.  Only online/self-support is available and via best effort from a Broadcom Pre-Sales engineer.
• Partner will provide Broadcom Pre-Sales Engineering a technology overview of the solution delivered with NFR licenses as a Partner Showcase.  This will be used for internal Broadcom sales support teams.  Pre-Sales Engineering will collect consumption and utilization statistics with the partner on a quarterly basis in order to demonstrate effectiveness of the solutions provided by NFR licenses.

Acceptable Usage Examples

• Partner is developing a service that integrates with the VMware by Broadcom portfolio and needs a test environment for full lifecycle validation of partner’s products or VMware products.
• Partner’s own internal enablement lab environment to learn and train a partner’s employees or contracts on VMware by Broadcom products
• Pre-sales environments used to demonstrate and promote VMware by Broadcom solutions to customers

Unacceptable Usage Examples

• Usage on Partner’s production network supporting any business function not permitted previously is prohibited
• You are unable to provide NFR licenses to a customer to cover a customer’s Proof of Concept (POC).  Sharing NFR licenses with a customer is strictly prohibited.  VMware by Broadcom will provide POC licenses for customers via a partner initiate request process.
• All of the following are prohibited:
  • Temporary license expansion for overage during migration, acquisition, consolidation or conversion
  • Bridging renewal-support gap for production licenses
  • Bridging POC license expiration prior to purchase fulfillment
  • Bridging Trial license expiration prior to purchase fulfillment

Resolution

Not for Resale (NFR) license requests are made by the Partner and are not automatically generated or renewed.  Broadcom Partner Business Managers (PBMs) or Partner Account Directors (PADs) can be contacted to initiate a Partner’s NFR request.  Likewise, Partner technical teams can contact their Broadcom Pre-sales Partner teams, Partner Technical Directors or Partner Solution Architect to initiate a capacity/quantity review.

Broadcom teams will validate the partner’s NFR request for fit to the parameters specified above and validate quantity on the request.

A partner can request license keys for any product currently in the VMware by Broadcom price book.

Request Process

• Partner business owners can reach out to their Broadcom PBM/PAD to initiate the discussion on NFRs.  If the partner does not know their PBM/PAD, the partner can search for identifies using the lookup tool in the Broadcom Partner Portal.
• Broadcom PBM/PAD confirms the Partner understands and agrees to the terms of the NFR program
• Broadcom PBM/PAD reviews the Partner’s NFR use case and validates the use cases meet acceptable usage terms
• Broadcom PBM/PAD reviews the standard quantities available to the Partner and the Partner determines if those quantities will meet the capacity requirements for NFR use cases.  PBM/PAD work with Broadcom Pre-Sales Engineers and Partner Technical teams on any variance requested to the standard quantity.
• Broadcom PBM/PAD will submit an NFR license request using an internal Broadcom request form which will initiate the quote request process on behalf of the partner.  The Broadcom PBM/PAD will need the following information from the partner to complete the form:
• Broadcom Partner Name, ERP Account Number & deployment region
• Partner’s Sold To Account Name & Address
• Partner’s Bill To Account Name & Address
• Partner’s Ship To Account Name & Address
• Detailed NFR Use case

Delivery Process

• NFR license requests will be processed as a special quote and be delivered on a special entitlement through the Broadcom Support Portal where the license was requested.  NFR licenses will be booked at 100% discount.
• The Partner’s Ship-To email address on file will be assigned rights to the entitlement within the Broadcom Support Portal.
• Partner contact teams will receive an email notification of the new license and connect to the portal to perform standard license operations

Consumption Review Process

• Partner will document their usage of NFR licenses to produce a “Partner Showcase”.  This is an opportunity for the partner to advertise their capability to internal sales teams.  A template can be provided by the Pre-Sales engineering resources who review the NFR use case.  This Partner Showcase is due 60-days after receiving NFR to allow for installation & documentation. A sample Partner Showcase is shown below.
  
  
  
  
• Partner and Broadcom Pre-sales engineers will validate the consumption and utilization of the environments using NFRs on a quarterly basis.
• For internal training use cases, statistics collected will include:
• Number of resources trained and types of technologies upgraded/updated. 
• Number of new certifications obtained through training 
• Advancement of Broadcom Knights
• For pre-sales use cases, statistics collected will include:
• Number of demos performed in the quarter
• Number of customer webinars / events where the NFR environment was leveraged
• Number of customer sales opportunities produced from the NFR environment
• Number of successful sale conversions after usage from NFR environment
• All statistics will be confidential and only used to validate successful usage of the NFR license program in order to validate partner’s eligibility for NFR in following terms