On the NSX UI, create a QoS profile by navigating to Networking 0 -> Networking Profiles -> Gateway QoS -> Add Gateway QoS Profile
Navigate to Networking -> Tier-1 Gateways, select the Tier-1 and edit settings.
Expand Additional Settings and select the QoS profile that was just created.
Save and Exit the configuration
QoS is applied at the Router links, these are the links conencting the Tier-1 and Tier-0 Gateways, specifically the uplink of the T1 and the downlink of the T0.
All traffic coming in or going out of this interface will be rate limited based on the QoS profile configuration.