The longest timeframe the platform will report on is a rolling 13 months, which is at the monthly time interval.
Below is our data retention policy, which shows the amount of data that we display for each time interval within Interactive Reports. Unfortunately, at this time it is not possible to request a different data retention policy for any of the intervals listed:
Data | Retention Time |
---|---|
Hourly data | 7 days |
Daily data (all data except for cost) | 32 days |
Daily cost data | 62 days |
Weekly data | 52 weeks |
Monthly data | 13 months |
While these retention timeframes cannot be changed, there is functionality called Data Archiving where you can save historical reports for later reference. This will allow you to see results earlier than the retention times listed above.